Mail attacks Starbucks for backing trans charity with Mermaids cookies

British tabloid newspaper the Mail on Sunday has launched a fresh attack on Starbucks for supporting a trans charity.

Starbucks won £1million of free advertising on Channel 4 last month for its new trans-themed ad. The commercial shows a young trans man using his real name for the first time at Starbucks and seeing the barista writing it on his cup.

To back the campaign up, Starbucks has started selling mermaid-tail cookies.

It will give 50p from each biscuit sold to trans charity Mermaids. The organization is one of the few in the country dedicated to non-binary and trans youth.

Mail on Sunday attack

But now the Mail on Sunday has branded the campaign ‘woke’ and repeated its attack on Mermaids.

Tabloid papers Daily Mail and Mail on Sunday have long been seen as transphobic and LGBT+ people have nicknamed them ‘The Hate Mail’.

Along with broadsheet newspaper, The Times, they have repeatedly attacked Mermaids.

The fresh Mail on Sunday the article singles out Mermaids founder Susie Green. And the journalist deadname her trans daughter, Jackie.

The paper goes on to cite critics who claim Starbucks ‘wants to push teens into transgender treatment too early – with life-changing consequences’.

The article quotes Stephaine Davies-Arai of parent group Transgender Trend. She told the Mail on Sunday:

‘This is not a fun world of rainbows and mermaids. It is a world of puberty blockers, experimental hormones and sterilization of children who face a life on medication.’

600% rise in demand for Mermaids help

In fact, many young trans people end up depressed, self-harming and attempting suicide if they do not get early help.

Demand for Mermaids’ hotline has soared by 600% in the past five years.

Starbucks says its support will help grow this service, allowing the charity to employ an additional helpline operator and extend its webchat service.

The charity has been helping young people struggling with their gender identity and their families since 1995.

Susie Green, CEO of Mermaids, said: ‘The funds will allow us to make a meaningful change to our helpline that supports young trans people and their families who are so desperately in need of access to information and reassurance.’